How to use marketing mix buile Chiang Rai province as a destination Assignment

How to use marketing mix buile Chiang Rai province as a destination during winter season - Assignment Example 116,664 + 18.90 119,450 + 2.39 YEMEN 3,469 - 2.88 2,993 - 13.72 MIDDLE EAST 282,879 + 6.62 298,076 + 5.37 Source- (Ambhanwong 2010) International Tourist Arrival in Thailand in 2009 -14,149,841 International Tourist from Middle East alone 298,076 (5.37%) Source - (Ambhanwong 2010) Marketing Mix According to Kotler et al (2006), marketing mix connotes the elements that a business owner or a manager can manage to influence the consumers in decision- making on the tourist visit to Chiang Rai province, especially in winter. As per Shoemaker, Lewis and Yesawich (2007), Professor Neil Borden of Harvard can be said as the father of the concept namely â€Å"marketing mix.† Borden developed the â€Å"four Ps† principles namely â€Å"product, place (distribution), price and promotion. (Kotler et al, 2006) The term product connotes to features like the business range of services or products, the novelty of those services or products, their distinctiveness from the products of the ir rivals, or their excellence to the competitors’ services or products with reference to quality. Price connotes to the services / or product’s prices enumerated in the price list or any incentive offered for the promotions of such services or products, and if there is any price incentive available for the peak season or offseason period. Place connotes to the delivery of the services or products gauged by the elements like availability, distribution and convenience. The term promotion connotes to informative sales campaign like displays, features and discount, detailing and advertising. McCarthy is of the view that marketing of tourism industry is different from that of marketing of products and thus, needs a varied approach to the marketing mix – that is – the concept of the marketing mix to... This essay discusses that Chiang Rai has large potential to offer medical tourism, adventure tourism and golf tourism to the foreign tourist at the affordable cost with the world-class luxury. In the last decade, tourism industry is one of the major revenue earners for the Thailand economy, and tourism accounted about 7% of its GDP (Gross Domestic Product). Tourism Authority of Thailand (TAT) has launched various programs to promote the tourist industry both domestic and inbound one with attractive slogans like â€Å" Unseen Thailand â€Å", & â€Å" Amazing Thailand.† The revenues generated through tourism industry are mainly meant for income distribution to various regions of Thailand and for economic growth, including Chiang Rai province. According to TAT, about 14,584,226 international tourists arrived in Thailand in 2008 14,149,841 international tourists arrived in Thailand in 2009 alone. Goeldner & Ritchie , in their empirical research study ,have found that respondent s in a survey who visited Baan Phangam province in Thailand gave the highest mean positive feedback (3.99) on the service/product aspects for adventure tourism. This is trailed by place (3.43), and then, the price and then promotion. Further, the tourists also gave more weight to natural beauty of the surrounding or scenic beauty, daring adventure movements and a mixture of adventure activities. As regards to tourist’s demeanours , positive feedback given by colleagues / friends who visited Thailand already scored high mean score of 56% for a tourist to decide as Thailand as their favourite tourist destination.

Tax Havens or Offshore Financial Centre Research Proposal

Tax Havens or Offshore Financial Centre - Research Proposal Example You can have tax havens that charge virtually no tax at all or which just charge annual administrative sums of money for companies using its shores as a base for their operations, and you can have nations that simply charge a lower rate of taxation than competitor havens". (Barber, 2006) Recently some countries have emerged as evident tax havens and are attracting hefty capital inflow. Singapore, Hong-Kong, Barbdos etc are only a few to name. "In Asia, offshore interbank markets began to develop after 1968 when Singapore launched the Asian Dollar Market (ADM) and introduced the Asian Currency Units (ACUs). The ADM was an alternative to the London euro-dollar market, and the ACU rule enabled mainly foreign banks to engage in international transactions under a favorable tax and regulatory environment" (International Monetary Fund, 2000) Similarly in Europe, Luxembourg attracted investors from Germany, France and Belgium in the early 1970s (IMF, 2000) due to its low income tax rates, the lack of withholding taxes for nonresidents on interest and dividend income, and banking secrecy rules. On the same ground The Channel Islands and the Isle of Man provided very similar opportunities. Moreover Bahrain began to serve as a collection center for the region's oil surpluses during the mid 1970s, after passing banking laws and providing tax incentives to facilitate the incorporation of offshore banks. In the Western Hemisphere, the Bahamas and later the Cayman Islands provided similar facilities. Following this initial success by other countries, a number of other small countries tried to attract this business. Many had little success, because they were unable to offer any advantage over the more established centers. This did, however, lead some late arrivals to appeal to the less legitimate side of the business. "By the end of the 1990s, the attractions of offshore banking seemed to be changing for the financial institutions of industrial countries as reserve requirements, interest rate controls and capital controls diminished in importance, while tax advantages remain powerful. Also, some major industrial countries began to make similar incentives available on their home territory. For example, the U.S. established in 1981, in major U.S. cities, the so-called International Banking Facilities (IBFs). Later, Japan allowed the creation of the Japanese Offshore Market (JOM) with similar characteristics. At the same time, supervisory authorities, and to some extent tax authorities were adopting the principle of consolidation which reduced the incentives for banks to carry on business outside their principal jurisdiction. As a result, the relative advantage of OFCs for conventional banking has become less attractive to industrial countries, although the tax advantages for asset management appear to have grown in importance. In fact, reported bank intermediation on the balance sheet in IFCs has declined over the period 1992-1999, thus contributing to the overall decline in the share of bank cross-border assets intermediated through OFCs from 56 percent of total bank cross-border